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Idea Fair

Corporate Merchandise Sales

How has this idea enhanced your club's operation, etc.?

To expand our merchandising endeavors, the Club welcomed a full-time Corporate Merchandiser/Stylist. This professional collaborates closely with Members' businesses, engaging in personalized consultations to curate the perfect clothing, apparel, and accessories tailored to their teams and branding requirements. This not only provides them with the chance to elevate their company wardrobe but also presents an enticing gift idea featuring renowned golf brands like Peter Millar, Cutter & Buck, FJ, Johnnie O, and more.

How was this idea implemented, and what have been the club members' reactions?

Our Merchandiser crafted a comprehensive "Look Book" showcasing the latest brands, styles, colors, and accessories. This tool is used in collaboration with our logo digitizing process to secure clothing and accessories personally tailored to their teams' brand. The outcome is a seamless and hassle-free experience for Members' businesses and Tournament Organizers, making Greystone a one-stop-shop to acquire apparel and accessories that align perfectly with their company identity.

About the author

David Porter

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