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Idea Fair

Crisis Communications Plan


How has this idea enhanced your club's operation, etc.?

It’s hard to forget when you’ve been living through a pandemic, but crisis planning isn’t supposed to move into a 24/7 reality. Like other organizations, the Detroit Athletic Club’s brand and reputation are critical to the Club’s success, especially as it relates to relationships with members, the media, employees, and the community. Even in placid times, thanks to around-the-clock news and social media, facts and rumors—can spread rapidly.

How was this idea implemented, and what have been the club members' reactions?

To try to maintain control, the DAC created a crisis communications plan to prepare to handle communications in a variety of situations, including: Emergencies that are unpredictable and must be handled urgently; and Crises that can be anticipated and minimized at an early stage, or that develop over time and require careful management.

About the author

Tai Tran

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