How has this idea enhanced your club's operation, etc.?
Demo Day provides the club's members with an opportunity to try out leading golf club brands. Held every year on the Saturday following the Masters, the event takes place on the club's practice facility with vendors setting up tents to showcase their newest products. This helps promote trusting relationships between the equipment vendors, the members and the club's Professional Staff.
How was this idea implemented, and what have been the club members' reactions?
Every year over 500 members join us for Demo Day spending over $70,000 on club purchases. The members enjoy this opportunity to meet with representatives from a variety of equipment manufacturers and get expertly fitted for their new clubs.