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Idea Fair

Drone Fly Through

How has this idea enhanced your club's operation, etc.?

After our $2 million renovation of our clubhouse, we wanted to give our members a chance to see inside before the grand opening. Our marketing expert, Ben, took his drone flying skills to the ultimate test. He began flying the drone outside our main entrance, and carefully flew it through the restaurant to give viewers a different perspective. Though this video was staged, the goal was to give viewers a welcoming and hospitable feeling simply through their phone screen.

How was this idea implemented, and what have been the club members' reactions?

The video is quick-paced and showcases so many different angles, so our members were fascinated with this video. Also, many people had not seen the new clubhouse renovations at this point, so the video generated some exciting commotion! We have found that creating diverse and amusing videos keeps our members engaged and wanting more content each day. Most businesses do not utilize drone software to create videos, so we are lucky to give our members something different than other places.

About the author

Allison Boyd

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