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Idea Fair

Four Wellness Quadrants: Learn, Train, Recover, Play

How has this idea enhanced your club's operation, etc.?

The Wellness Quadrants serve as a health philosophy for the facility, an organized menu for the membership, and a program guide to all health seekers. The system brings organization to an industry that is continuously cluttered with new exercise formats, diets, and health trends, fads, and information.

It is the desire of the ROCC team and membership to spread optimized lifestyles through wellness via the widespread use of the Wellness Quadrants. In this nature healthy communities can be joined in a common philosophy.

How was this idea implemented, and what have been the club members' reactions?

All programs offered within a fitness facility can be classified into one quadrant of the four Wellness Quadrants. Marketing for each individual fitness program is labeled with one of the four icons providing structure and making programming easier to find.

Each quadrant is woven into the Club's wellness programming. And because of the identifiable branding, Members are familiar with the different types of programming and can easily access programs, classes and amenities of their choice. Members have responded incredibly well and have become far more aware of what is offered and the breadth of our wellness programming.

About the author

Brendan Crotty

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