Go Play Pavilion
How has this idea enhanced your club's operation, etc.?
Nationwide we see an increased interest in the practice of golf as well as the melding of technology and “experiences”. The implementation of Inrange as an amenity provides a recreational and engaging experience for Members of all skill levels. This interactive golf experience provides fun for the social golfer yet allows our serious golfers the opportunity to analyze their practice performance and virtually play courses worldwide without leaving the comfort of Grey Oaks. Inrange was strategically introduced at Grey Oaks in January 2023 to aid tee time compaction due to our Pine Course renovation (one of 3 championship golf courses) which began in 2023.
How was this idea implemented, and what have been the club members' reactions?
With golf courses reaching unprecedented play levels over the last few years, Clubs are looking for innovative ways to create additional golf experiences for their members without negatively impacting play. Inrange has proved to be a great solution at Grey Oaks. Our Members are enjoying this new amenity and appreciate that our Club continues to be at the forefront of industry leading technology to continuously improve their member experience. The idea was rolled out in the fall with a series of teaser emails. As construction started in December more information and links to teaching videos were introduced. In January a full blown public relations plan including emails, videos, on site teaching encounters and a spread in the newsletter helped to ramp up the excitement for the plan. The Grand Opening in February had a food and beverage element as well as celebrity golfers to maximize the exposure. Over 60% of potential golfers at the club were exposed to Inrange within the first month.