The Golden Ticket Scavenger Hunt
How has this idea enhanced your club's operation, etc.?
To increase traffic in the dining room we wanted to do something fun and targeted towards kids. Additionally, at a time when the club is typically slow we wanted to generate some buzz and excitement for our capital plan, which includes a new Splash Park.
How was this idea implemented, and what have been the club members' reactions?
We hid golden tickets all throughout the club and invited kids to come participate in the golden ticket scavenger hunt. If you were a lucky participant to find. Golden ticket it grants you access to a private pool party and private play date on our new splash park feature. The dining room was insanely busy as parents dined, while their kids hunted for tickets throughout the club. We had over 60 kids participate, which led to increased sales in the dining room. Participants ages ranged from 4-15. Everyone loved the concept and we plan on doing more events like this in the future!