Hard Hat Time with Ben and Andy
How has this idea enhanced your club's operation, etc.?
To communicate our capital improvement projects with our membership. We wanted to create a fun video series that would keep our members engaged and excited for all the projects going on at the club. Thus, Hard Hat Time with Ben and Andy was born. Every 2-3 weeks, Ben and Andy go on site of the project, equipped with hard hats, and give a run down of all the work that is being done. Video content could include the installation of new tile, new concrete, building a surge pit, waterslides being installed, or bunker work on the course.
How was this idea implemented, and what have been the club members' reactions?
The idea was implemented after our contractor gives us a timeline of the weeks projects. We use a staff videographer and just wonder the construction site, finding fun spots to film in.
To the members, this has been the greatest thing since sliced bread! They look forward to all of our videos and are always asking when the next one is going to be done. Additionally, all of our videos include the famous blooper real at the end of the video, which is what the members love most. The most beneficial thing we’ve seen from members reactions is that they feel they are part of the construction and that the management is being EXTREMELY transparent in the renovation and communication process. See the quotes from some of our members!