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Idea Fair

Husker Game Day Giveaway

How has this idea enhanced your club's operation, etc.?

We love our Husker football team and we love giving back to our members! That is how we developed the game day promotion. The way it works, is that for each Husker turnover, we offer our members one free soft drink or beer. The game day promotion was an immediate success! In just the first game, the football team had an interception and a fumble recovery. Game one, and the members received two free drinks each! They absolutely loved it!

How was this idea implemented, and what have been the club members' reactions?

Using our social media outlets to advertise, word of mouth quickly spread the news about the promotion. The day following the game, is when we offered the special. Members could come up and ask for the special and receive their drink. Everyone at the club quickly learned about what we had offered and asked if we would do the promotion weekly throughout football season!

About the author

Kris Ryan

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