Interactive Storytelling

How has this idea enhanced your club's operation, etc.?

Two unique spaces in the clubhouse celebrate the Club’s storied legacy while engaging members and guests. The Scoring Room showcases Baltusrol’s championship tradition through authentic scorecard and artifact displays, graphics celebrating past champions, and a decorative map detailing the dual courses.

Operational Benefits: Reinforce club identity and heritage, Deliver info in a high-dwell member space, Display of dynamic content, Updated through cloud-based CMS, Educate members and guests.

How was this idea implemented, and what have been the club members' reactions?

An interactive touchscreen media wall displays images and videos of memorable championship moments, engaging stories, and feature videos for all 36 golf holes. Both spaces have been thoughtfully designed to blend innovative storytelling with the timeless nature of the Baltusrol clubhouse.

Results: Frequent member interaction and exploration, A point of pride often shared with guests, Honors championship golf at Baltusrol, Elevated locker room experience.