Junior Superhero Conditioning

How has this idea enhanced your club's operation, etc.?

This program was created last year to engage the younger members in the fitness center outside of the summer programming and to remove the barriers that may prevent younger members from utilizing the facility.

How was this idea implemented, and what have been the club members' reactions?

This themed 45-minute strength and conditioning circuit with a personal trainer has created a marketing opportunity for a new constituency. It has also helped generate additional revenue outside of the fitness center, as parents drop their children off and then spend their free time at one of the Club’s dining outlets or lounges.