Kids Only Club

How has this idea enhanced your club's operation, etc.?

Kids Only Club is a themed, drop-off children’s program designed to enhance the family experience at the club. On select evenings, the club hosts a kids-only event featuring themed bounce houses, movies, games, crafts, and dinner. Parents are able to enjoy time at the club or on their own, knowing their children are safe, supervised, and having fun with friends.

A key element of Kids Only Club is personalization. During registration, parents complete a brief questionnaire that includes the child’s name, member number, allergy information, and favorites such as snacks, shows, and interests. This information is used to create a personalized badge for each child, helping staff provide attentive care while encouraging interaction among children with shared interests.

Kids Only Club has strengthened family engagement, increased evening utilization, and reinforced the club’s identity as a family-focused destination. The program encourages parents to dine or socialize at the club while their children attend, driving food and beverage revenue during typically slower periods.

How was this idea implemented, and what have been the club members' reactions?

Each Kids Only Club features a unique theme, creating excitement and encouraging repeat participation. Member response has been overwhelmingly positive. Parents value the organization and peace of mind, while children eagerly anticipate each event, making Kids Only Club one of the club’s most popular family offerings.