Ladies Apparel Pop Up Shop
How has this idea enhanced your club's operation, etc.?
Typically during the Ladies Golf Opening Day luncheon we have venders available to show their product line and the ladies order what they would like to purchase. This year, we asked that vendors set up a one-day Pop Up shop with enough inventory for the ladies to be able to leave with their purchases instead of waiting on a future delivery. We were able to transform the clubhouse library into a lovely boutique which allowed the ladies to browse clothes, shoes and handbags at the end of their round.
How was this idea implemented, and what have been the club members' reactions?
One of the biggest challenges we have with our women’s inventory is having enough selection and size runs without making a large financial commitment. The Pop Up shop was positive in many ways - we were able to offer a larger selection of product with a smaller financial commitment, the ladies were able to enjoy the variety of products and the ladies could leave with their purchases that day. We were also able to evaluate the purchases and get a better feel for which product lines were the most popular and what we should add to our inventory for our pro shops. The Pop Up Shop was very well received by our members.