How has this idea enhanced your club's operation, etc.?
In an effort to reinvent the new member onboarding process, the BHYC Director of Communication and Membership Coordinator worked together with the MembersFirst website providers to develop a microsite that houses any and all information that is important to new members. The microsite is a smaller website that is powered by our existing website but has its own URL.The membership process was becoming outdated and packets were becoming overloaded with print information. The new website allows for a one-stop-shop for everything new members need to know. Not only does this give new members easier access to more information, but it saves time and streamlines the process for the staff as well as increases engagement with new members. In addition, it lessens the amount of print material we send out, lowering the cost of printing.
How was this idea implemented, and what have been the club members' reactions?
The microsite houses a lot of information including contact information for members who have joined in the past year; guides to updating their online profile; paying their bill; making dinner and court reservations; registering for a Club event; information on junior activities; recreation packages; and how to become involved with the wide variety of Club Committees. The link to the microsite is sent through an automated email within their first week of membership.
In addition to the microsite itself, there are a series of automated emails that are sent from their first week of membership to their one-year anniversary of being a member. The initial email includes a link to the microsite. The subsequent emails drive the member to the most imperative information that a new member should know. The automation of these emails is incredibly efficient for the staff as essentially no manpower is needed once the new member is uploaded into the membership database. Each email contains specific calls to action to keep the member engaged throughout the onboarding process.
The 6-month survey provided exceptional feedback on this new process. New members were very happy with the process and felt it was easy to stay involved and informed.