Men's Surf & Turf Dinner & Exhibition Match

How has this idea enhanced your club's operation, etc.?

Men’s Surf & Turf strategically leveraged exclusivity and high demand to drive Member engagement, strengthen loyalty, and increase the perceived value of Club membership. Members jump at the opportunity to attend this event, knowing they will enjoy an elevated experience while further immersing themselves in the Club community.

How was this idea implemented, and what have been the club members' reactions?

The event was hosted by our Men's Association and expanded to engage long-time, new, and prospective Members. Members thoroughly appreciate the camaraderie, high-end beer, wine, spirits, and food offerings, and top-tier tennis on display at the exhibition match in addition to the quality surf & turf poolside dinner.