Music on the Mountain

How has this idea enhanced your club's operation, etc.?

Music on the Mountain debuted last summer as a signature experience designed to showcase the Club’s unparalleled mountain views while delivering a high-end, social concert atmosphere.

The Event Lawn was transformed into a custom venue with club-developed lighting, curated food and beverage offerings, and a live performance by National Park Radio. In addition to engaging members, the event served as a targeted outreach opportunity by welcoming guests from the local village community to experience the Club firsthand.

How was this idea implemented, and what have been the club members' reactions?

The overwhelmingly positive response reinforced the Club’s ability to deliver distinctive lifestyle programming that supports retention while creating meaningful, organic opportunities for future membership growth.