Private Label Maker's Mark Bourbon

How has this idea enhanced your club's operation, etc.?

This spring, we invited members to join Greystone's Beverage Manager, Krystal Sawyer to travel to the Maker's Mark Distillery in Kentucky where they could help design a custom barrel that best represents the Greystone Membership. Maker's Mark then bottled and shipped over 240 bottles of our custom bourbon with the Greystone Country Club Label, as well as the barrel it was aged in.

How was this idea implemented, and what have been the club members' reactions?

The members were enthusiastic about having a private label Makers Blend for the club. All bottles sold out in nine months.