Reimagining the Member-Guest for Modern Schedules

How has this idea enhanced your club's operation, etc.?

The Lady Dye, a women’s one-day member-guest, was created to give all full golf women members—not just league participants—a relaxed and fun opportunity to bring one guest to Glenmoor for a themed 18-hole experience. Unlike the traditional three-day women’s member-guest, this one-day format offers a lower time commitment, a more accessible price point, and the same high-touch, themed experience members enjoy. The one-day structure creates a powerful entry point for guest exposure without the complexity of a multi-day tournament, and when paired with a strong theme, cohesive branding, thoughtful communication, and clear structure, the event feels special, sells out, and leaves members asking what next year’s theme will be.

From a club impact perspective, the event expanded guest exposure by ensuring every team included a non-member, providing Glenmoor with valuable visibility among potential future members. It filled a gap in programming by offering a women’s member-guest option that did not require a multi-day commitment, while maintaining high demand through a controlled scale that limited participation to one guest per member. Strong brand consistency through custom logos, themed food and beverage offerings, décor, and intentional communication elevated the overall experience and reinforced Glenmoor’s event standards.

How was this idea implemented, and what have been the club members' reactions?

Registration for The Lady Dye was opened to all full golf women members, with a one-guest limit per member to keep the event intimate while maintaining strong demand. The event was built in Golf Genius, with invitations sent to the league roster and additional promotion through the club website and calendar. Guest information was required at registration, allowing for direct communication with both members and their guests leading up to the event. To give the event its own identity, a custom logo was created along with themed food, beverage, and décor elements. As participants entered the tent, they were welcomed with Chandon Garden Spritzes, dainty finger sandwiches, fresh salads, and sweet treats worthy of a charming afternoon tea.

The event was hosted on the Wednesday before Labor Day weekend, which proved to be an ideal window for participation and energy. It sold out quickly and continues to be one of the most popular women’s events on the calendar. Members appreciated the flexibility, themed attire, and the ability to invite a guest without committing to a multi-day event, while guests consistently commented on the welcoming atmosphere and well-run format. The “High Tee” theme, inspired by Denver’s Brown Palace, added personality and helped make the day both distinctive and memorable.