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Idea Fair

Retail Wine

How has this idea enhanced your club's operation, etc.?

The Houston Racquet Club's Retail Wine Program, cultivated over three years, stands as a testament to precision and sophistication. Under the guidance of Sonny McDaniel, CCM, our retail wine license has evolved into a powerful tool, allowing us to distinguish key markers in Member demographics and purchasing history. The Retail Wine Program unfolds as a curated experience, where each bottle is selected with a discerning palate and a keen understanding of our Members' preferences.

How was this idea implemented, and what have been the club members' reactions?

Our innovative marketing programs, coupled with special themed promotions, offer an inviting journey into the world of wines. We provide a variety of exclusive offerings that elevate the wine experience for our Members. The addition of giveaways adds a touch of excitement, creating an immersive and rewarding connection between our Club and its Members. Members love the convenience and the unparalleled journey to Bring the Club Home that this program offers.

About the author

Adam Heath

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