Ruck Sacking

How has this idea enhanced your club's operation, etc.?

We have unique terrain around our club, so creating a ruck sack class really took advantage of putting that terrain to good use while getting great exercise. The club originally purchased the ruck sacks for the members to utilize, but after the twelve-week program all ruck sacks were requested for purchase from our participating members.

Participating members really enjoyed the activity that was free to them to participate in, which helped to add value for their memberships with creativity and innovation in getting exercise and scenic views.

How was this idea implemented, and what have been the club members' reactions?

Ruck sacks were purchased for the program and creative marketing, and word-by-mouth advertising drew over 20 families to participate throughout the campaign. Weekly photographs that aired on club video sets and communications helped to build interest through the summer

The members really enjoyed the healthy exercise and scenic views, with many requesting a repeat of the program next summer.