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Idea Fair

Seasonal Bouquets for Your Home

How has this idea enhanced your club's operation, etc.?

The Philadelphia Country Club offered seasonal bouquets to be ordered weekly by the membership starting in the Spring. The membership was quickly engaged and excited about this weekly option. While offering take-out dining, members would also pick up their bouquets to enjoy at home during the uncertain times. By offering this option it gave our membership something to look forward to weekly and a majority of our membership ordered dinner for take-out while stopping at the club.

How was this idea implemented, and what have been the club members' reactions?

Our membership often compliments the fresh flowers we have around the clubhouse and we wanted to give them an opportunity to bring some joy to their homes while they were spending more time indoors. We partnered with a local florist and were able to accommodate different style bouquets and even tomato plants during the summer season. Members would order flowers for their homes as well as gift them to neighbors to bring them joy as well. The membership was thrilled and many of them shared their bouquets on social media.

About the author

Jamie Weisberg

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