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Idea Fair

Social Media Campaigns for Job Fairs

How has this idea enhanced your club's operation, etc.?

As we were able to return to modified and then full operations after the pandemic, we had difficulty finding staff, along with so many other employers. We planned some on-site job fairs to try to entice candidates, and we asked our employees to promote the job fairs on their social media sites. We offered gift cards to those who posted our fliers and sent screen shots to HR as proof.

Nearly 100 employees posted our fliers, and most of the candidates who attended cited those posts as their reason for coming.

How was this idea implemented, and what have been the club members' reactions?

Employees were happy to brag on their feeds about the great place they work, and hiring managers were excited to see some candidates apply for our openings.

About the author

Anne Stryhn

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