Special Theme Beverages

How has this idea enhanced your club's operation, etc.?

Once the club had turned to to-go services only and no in person activities were happening, we needed a way to still engage with our membership. As our members love socializing during happy hour and in our restaurants, what a better way to engage than by showing them how to make their favorite cocktails from home! As time went on we created multiple videos and even expanded into food and drink pairings. Once we opened our doors members were asking for more videos and enjoying the cocktails at the club. We even were able to turn this idea into an in person cocktail class. Members were distanced by having their own work stations and supplies. We taught members how to make a Mirasol Mojito and a Classic Old Fashion

How was this idea implemented, and what have been the club members' reactions?

Engaging with members when closing our doors was hard, but by videos we were able to make that connection. We took to our social media platforms to interact with our members. After posting the first video members were commenting and emailing that they wanted more! As each dining outlet has different cocktail menus, we featured cocktails from each. Once we were back to club operations members could not stop talking about the videos. They were always asking when the next was going to be posted and giving suggestions to their favorite drinks to make.