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Idea Fair

Using Empirical Data for Strategic Planning


How has this idea enhanced your club's operation, etc.?

When plotting a course for strategic development, facts and empirical data become your biggest ally. Everyone has a story about why they think their idea will work best, but numbers tell the truth 100% of the time. Eliminate anecdotes with facts!

Farmington's IT department utilizes a free tool through Microsoft known as Power BI. The Club's back-end services for accounting, inventory and payroll are pulled into a single report to get a live, 360 degree view of the Club's operation. The brilliance of Power BI is its ability to create real-time data in a dynamic dashboard, making the analytics easier to consume.

How was this idea implemented, and what have been the club members' reactions?

Reports help identify: member trends, spending patterns, usage patterns and staffing efficiencies, just to name a few. This data helps us evaluate facility capacity, usage and how they impact the member experience.

Department managers are able to take these reports and drill down to week over week, month over month and year over year to be armed with information to make decisions that will provide an optimal member experience, while keeping costs low. In addition, these reports allow Farmington to remain relevant, retain our existing members and give us the tools we need to recruit more members.

About the author

Julie Brown

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