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Idea Fair

Style Guide

How has this idea enhanced your club's operation, etc.?

The direction from the style guide streamlined our communications in our monthly newsletter, email blasts, and so much more.  In our ever-evolving times, one thing that should remain consistent is the club's brand.

How was this idea implemented, and what have been the club members' reactions?

Enlisting the expertise of a renowned consulting firm to work with a member lead committee, with management involvement, the Style Guide was created to enhance and streamline our club's brand and communication.

About the author

Jeffrey J. Blais, CCM, CCE

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