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Idea Fair

Success Stories

How has this idea enhanced your club's operation, etc.?

Bi-monthly booklets showcase one member/neighbor/friend who has overcome significant physical challenges in their life to get and stay healthy, never give in, and never give up. These booklets tell the story of members with Parkinson’s, back surgeries, cancer, spinal cord injuries, and yes just plain hating working out. But their stories motivate and inspire other members to come to the fitness center and start doing what it takes to help them better their fitness level, overall health, and wellness

How was this idea implemented, and what have been the club members' reactions?

Fitness departments are always being challenged to grow member usage of the facility and of the wide variety of activities a fitness/health/wellness center includes in their membership. These inspirational booklets are just the ticket to reach out to non-fitness loving members

The books of been a resounding success. The Board of Governors even commented on the success of the booklets. Each time a new one comes out, members scoop them up to see who the spotlighted member is and how they got started, and how they stayed motivated on their fitness, health and wellness journey.

About the author

Craig Martin

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