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Idea Fair

Summer Music Video

How has this idea enhanced your club's operation, etc.?

To display just how amazing Champions Run is, we wanted to highlight all the epic things we do over the course of the summer. We did this by shooting a music video and writing a summer reggae jam that outlines all the amazing things we do at Champions. We encouraged our members to share the video with their friends as well as used paid promotional advertising through all our social media sites! We plan on doing another big push this spring to advertise the club for the upcoming summer.

How was this idea implemented, and what have been the club members' reactions?

We implemented the idea by writing a song and having a producer do the mixing and lyrics. Our Creative Director filmed and edited the video to be promoted on our social media sites. We used footage from the kids and all the events of the summer. We even had the kids learn the song to sing for the music video. The parent’s reaction was priceless! The song included many relevant topics as well as names of the kids in the song. We put the song online for download and have already had it downloaded over 100 times!

About the author

Ben Lorenzen

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