The Fiddler Magazine
How has this idea enhanced your club's operation, etc.?
We like to say that Fiddler’s Elbow is NOT a country club, it’s a lifestyle. To this end, in 2022 Fiddler’s introduced our very own lifestyle magazine called The Fiddler to share our lifestyle and experiences with members and others. It’s a unique and vibrant addition to our already robust communications efforts.
How was this idea implemented, and what have been the club members' reactions?
We are proud of the fact that we “self publish” this high-end magazine. It takes a real team effort led by our communications team with the help of our marketing & communications consultant. Along with all department heads we brainstorm ideas for articles and features. This is not like a typical “newsletter.” We do that too on a monthly basis but the magazine contains beautiful glossy images of members enjoying all the club has to offer. Each department and amenity and facility is included. Articles feature things such as our TAP (Travel Adventures Program), golf and racquets tips from the pros, behind the scenes stories like a day in the life of Executive Chef Michael Weisshaupt, and even a word search puzzle with words customized to all things Fiddler’s.
Reaction from members has been one of excitement and appreciation. They share it with their friends and family and suggest ideas for features.