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Idea Fair

The Miracle on Madison

How has this idea enhanced your club's operation, etc.?

During a season of holiday celebration, the DAC embraces one of its most successful charitable events on behalf of the Salvation Army—the Miracle on Madison.

The campaign began in 2015 as a dropoff toy drive in The Madison Café & Shop and has since grown into a clubwide and virtual donation drive—inspiring members to conduct the drive at their own businesses.

Even the Chicago division of the Salvation Army has commended the success achieved in Detroit.

How was this idea implemented, and what have been the club members' reactions?

This past holiday season, the Miracle on Madison raised $79,575 in donations for Detroit families.

The DAC also branched out to other prominent businesses in the area to help the cause.

Overall, the Miracle on Madison has demonstrated the abundant generosity of the DAC’s hometown, in good times and bad, and the high level of community involvement—along with the resulting national recognition. .

About the author

Nicholas Peet

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