The Use of QR Codes in F&B
How has this idea enhanced your club's operation, etc.?
In response to COVID-19, the state of Virginia adopted a “Single-Use Paper Menus” policy for all food and beverage establishments. This presented a challenge as Farmington operates multiple F&B outlets that regularly provide menus to members and their guests. We quickly adopted the use of QR codes to offset the printing costs of single-use menus and help provide the safest environment possible for our members.
How was this idea implemented, and what have been the club members' reactions?
We expanded the use of QR codes throughout the Club to better assist members. For example, a QR code was included with all of our Thanksgiving To-Go orders. The code linked to a special video, featuring Executive Chef Michael Matarazzo, that instructed members on how to properly reheat their meal at home. A QR code was also included with our gingerbread house kits, linking to a video that featured design tips and instructions on how to enter our virtual gingerbread house contest. After some research, we decided to use flowcode.com to create our QR codes. The QR codes cut down paper waste and printing costs, keep members engaged through fun and instructional videos, and are easy to use and access.