How has this idea enhanced your club's operation, etc.?
Social media is how we communicate with our members. We are present on all social media outlets, and obviously utilize them for different purposes. TikTok is a wonderful opportunity for us to reach the younger generation at Champions Run. Oftentimes, our swim team coaches will do a “TikTok Takeover”, which means each age group gets a chance to make their own video that represents them. It is important to stay “in the know” with trends on TikTok so we can tailor our content to these younger kids, who will in turn want to come up to Champions Run.
How was this idea implemented, and what have been the club members' reactions?
Our kids love seeing Champions Run on TikTok. It is fun to get creative and make funny videos that kids will enjoy and share with their friends. Also, when these kids are at Champions, they often ask staff members if they can make a TikTok with them; this makes the kids feel on top of the world! Most adults do not check TikTok frequently, so we may sometimes create a video on TikTok and also post it on an Instagram or Facebook story.