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Idea Fair

Whiskey of the Month Club

How has this idea enhanced your club's operation, etc.?

During the Pandemic we developed a new program with the intent of connecting our Membership to the Club at a time they may not be able to physically join us. Our ENCC Whiskey Club features an exclusive bottle of Whiskey each month (gifts included), 1 Complimentary Whiskey Cocktail at the Club, and Priority Seating at any ENCC Whiskey Tastings and Events.

How was this idea implemented, and what have been the club members' reactions?

We feature exclusive Whiskey, Scotch, or Bourbon options at amazing rates for the Members to enjoy. Each Package is complete with signature gifts from the individual distilleries. We order in all the product, package it up, and alert members that their Whiskey package has arrived! Members can conveniently pick up their package curbside and then enjoy from the comfort of their home. We have tried out some creative marketing out on the course by engaging members with samples of the product to taste and see for themselves! We even set up a Whiskey table outside of our Golf Shop to display the complete package of the month where most Members will be sure to see it.

This has been a huge success and we have gained momentum each month as more and more members are enjoying the great buying power we have and the deals we pass onto them!

About the author

Lori LeBard

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