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Education

Gain new ideas and insights for your club through more than 65 Stellar Education Sessions. Options include:

Workshops & Experiences

Wednesday, February 22-Friday, February 24, 2023
The Bicycle Chautauqua “Does” Orlando-Riding, Reflecting and Pursuing the CCM Mission

Members: $100
Non-Members: $200

In this fast-paced day and age, club management professionals are hard pressed to find time for substantive, casual conversation with fellow club managers. These stressed-out professionals need the Chautauqua Experience because it engages physical, mental, and emotional health, in a way that’s fun, interesting, and communal.

Chautauquas were developed in the mid-nineteenth century as “mobile universities” that moved across America offering popular talks intended to bring insight and entertainment to rural America. The Bicycle Chautauqua has updated the concept by creating a reflective opportunity for working professionals to escape from the trenches; to bond and connect with ideas and people; and to think deeply about club management in a physically stimulating social setting.

Interspersed amongst three days of bicycling will be three, one-hour pre-ride up-briefs and three, two-hour post-ride debriefs focusing on that day’s issues of consequence. In addition to these organized up-briefs and debriefs, each day’s ride will be filled with hours of discussion during breakfasts, rest stops, maintenance periods, and dinner.

Led by Gregg Patterson, the bicycle Chautauqua will start and end at a hotel near the conference hotel in Orlando and will, using “hub and spokes tactics” (that is, leaving from and returning to the same hotel each day), head into the Florida scenery for three days of riding and reflecting. During the rides, clubs and “businesses of interest” will be visited, and hidden byways will be explored.

The Chautauqua starts on the evening before the first day of the ride with orientation and ends at 12:00 noon on the last day. If needed, bicycles can be rented at a “pre-approved” bicycle shop near the Chautauqua hotel. All dinners and accommodations will be paid for separately by each rider.

Thursday, February 23, 2023
Racquet Sports Experience

Presented in Conjunction with the United States Professional Tennis Association

Off-Site Location: USPTA Complex at Lake Nona

Time: 1:00-4:30 p.m.

Members: $100
Non-Members: $200

This program offers a tour of the United States Professional Tennis Association’s (USPTA) headquarters in Lake Nona, FL. Attendees will tour the USPTA campus. They will also enjoy learning about and playing some of the hottest racquet sports like pickleball and padel. Coach transportation between the Gaylord Palms and Lake Nona is included in the experience.

Friday, February 24, 2023
From Vision to Action: Delivering High-Impact Strategic Planning

GGA Partners

Location: Gaylord Palms Resort

Time: 8:00 a.m.-12:00 noon

Members: $225
Non-Members: $325

The true value of strategic planning lies within the ability to remain relevant and strategic. Leading clubs make use of long-term strategic plans as a key resource for sustaining their vision, growth, brand equity, employee and effectiveness, finances, and member satisfaction.

In this four-hour seminar, attendees will learn a comprehensive, step-by-step strategic planning approach that they can apply immediately back in their clubs. Attendees will discover a variety of strategic planning tools and work through case examples. GGA Partners presenters will delve into the elements surrounding the organizing of a plan (market studies, annual budgets and staffing plans, dynamic financial models, capital reserve plans, and brand/communications plans) and the types of questions that should be asked so leaders can truly learn their clubs’ strengths and weaknesses.

Following the educational portion, presenters will facilitate an interactive discussion, including small group discussions for participants to discuss the approaches they use in their clubs, best practice in developing strategy and relevant issues at their clubs.

Saturday, February 25, 2023
Yacht Club Managers Symposium

Location: Gaylord Palms Resort

Time: 11:00 a.m.-4:45 p.m.

Members/Non-Members: $75

CMAA will once again offer the popular Yacht Club Manager Symposium. This educational experience gives yacht club managers a chance to meet with their peers to discuss the unique issues and opportunities that they experience. This program will be offered at the Gaylord Palms and lunch will be included with this program.

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