August 5-6, 2025

Membership & Marketing Virtual Summit

Registration for this event has closed. We hope to see you at a future event!

Prepare yourself for success with education focused on your most pressing membership and marketing issues. The virtual Membership & Marketing Summit will feature eight sessions to help you boost your club’s:

Member recognition and personalization;
Marketing and employee recruitment; and
Reputation and brand management.

This Summit is designed to have an immediate impact on how professionals create and execute the membership experience. Attendees will gain insight, best practices, and real-life examples to apply at their own clubs, along with 8 CMI Credits for attendance and completion of all sessions.

Jonas Club Software

Presented in Partnership with Jonas Club Software

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Register

Registration for this event has closed. We hope to see you at a future event!

CMAA Member/Communications Community Subscriber* Registration: $300
New Subscriber**/Summit Bundle: $325
Non-Member Registration: $350

*The Communications Community is an exclusive CMAA hub for communications professionals to connect, share, and engage with one another.

**Bundle pricing is available for first-time subscribers only.

Schedule

All times ET

Tuesday, August 5

Time	Event
9:45-10:00 a.m.	Welcome
10:00-11:00 a.m.	From Sports to Hospitality: Building a Communications Team and Process Jeff Keiser, Director of Marketing and Communications at Interlachen Country Club
11:00-11:15 a.m.	Break
11:15 a.m.-12:45 p.m.	Shaping the Future: Guiding Club Transformation with Brand Miles Tucker, Frenchman’s Creek, Alyssa Riegel, Frenchman’s Creek, and Derek Sussner
12:45-1:15 p.m.	Lunch Break
1:15-2:15 p.m.	The Power of Net Promoter Scores in Membership Surveys Jim Butler, PhD., Club Benchmarking
2:15-2:30 p.m.	Break
2:30-3:30 p.m.	Education Session Desi Speh, GM/COO, The Desert Highlands Association, and Nick Gerstner, Chief Financial Officer, The Desert Highlands Association
3:30 p.m.	End for the day

Wednesday, August 6

Time	Event
9:45-10:00 a.m.	Welcome
10:00-11:00 a.m.	The First 30 Days That Turn Marketing into Member Engagement Victoria Burns, Jonas/MembersFirst
11:00-11:15 a.m.	Break
11:15 a.m.-12:45 p.m.	New Member Orientation, Marketing Tools and Managing a Waitlist Melanie Halpert, Desert Mountain
12:45-1:15 p.m.	Lunch Break
1:15-2:15 p.m.	Compensation and Benefits Mike Morin, Club Benchmarking
2:15-2:30 p.m.	Break
2:30-3:30 p.m.	Unleashing the Power of Video Coach Kyle Draper
3:30 p.m.	End for the day

Important Information

All registration cancellations and refund requests must be made in writing by the individual whose name appears on the registration. No refunds will be made after July 15, 2025. To be valid, submit all requests to CMAA Registration. CMAA regrets that refunds will not be given for no-shows. Substitutions are gladly accepted; substitutions of registrations are permitted prior to the event. Only one substitution is permitted per original registrant. The individual submitting the substitution request is responsible for all financial obligations (any balance due) associated with the substitution. Badge sharing, splitting, and reprints are strictly prohibited.

CMAA is dedicated to providing a safe, hospitable, inclusive, and productive environment for all participants at CMAA Events. CMAA has established minimum expectations of behavior for participants at all CMAA events. Please review the policy. It is intended to supplement any other applicable CMAA policies, including the CMAA Code of Conduct and Ethics.