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September 7, 2022

Vitual Club Leadership Summit

Set Your Club’s Strategic Direction

Improve alignment with your Board of Directors this fall with CMAA’s Club Leadership Summits. These Summits bring together club management professionals and their club’s elected leader(s) for cooperative education and engagement on best practices and trends.

Prepare your club’s elected leadership for success with focused information on relevant strategic topics on governance, finance, including:

  • Governance – evaluating organizational health; board orientations, self-evaluation, and efficacy; roles and responsibilities; and evolving trends
  • Finance – exploring the financial model of clubs and its relevancy to successful governance; using a data-driven decision-making process
  • Club Trends – engaging multi-generations of members; embracing strategy

Presented in Partnership with Kopplin Kuebler & Wallace, a CMAA Business Partner

September 7, 2022

Virtual Summit

On September 7, the Summit will be presented virtually, enabling attendance from anywhere with a computer and Internet access.

  • The full day of education includes both the club's General Manager/CEO and the Club President.
  • The 2022 virtual cost is $75 for the GM/CEO and one Board Member.
  • Additional Board Members are $35.
  • CMAA Attendees will earn 5 CMI Education Credits
  • Registration closes September 6, 5:00 p.m. ET.


Program overview, learning objectives, and introductions

Effective Governance Models and Organizational Structure – Kurt Kuebler, CCM, Kopplin Kuebler & Wallace

  • Organizational Health
  • Trends
  • Leading Club Best Practices – Successful Boards
  • Roles and Responsibilities – Term limits, etc.
  • Board and Committee Orientations - Engagement


The Link Between Strategic Governance and Understanding Financial Models of Clubs – Ray Cronin and Jim Butler, CCM, CCE, PGA, Ph.D., Club Benchmarking

  • Understanding Financial Models of Clubs
  • Application of Financial Models of Club to Improve Governance


Effective Board Evaluations – Kurt Kuebler, CCM, Kopplin Kuebler & Wallace

  • Self-Evaluation and Board Efficiency


Post-COVID Club Trends – Jeff Morgan, FASAE, CAE, CMAA and Tom Wallace, CCM, CCE, Kopplin Kuebler & Wallace

  • Engagement of Multi-generations of Members
  • Strategically Setting Up the Board
  • GM/CE and President/Chairman
  • Strategy Model – VUCA, Competitive Forces vs. Internal Resources
  • Data Driven Decision vs. Emotional Decision Making
  • Club Trends Post COVID-19

Wrap up and Key Takeaways

Important Information

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