Advocating for the Future: A Best-Practice Student Profile Model Booklet

Description

UMass CMAA Student Profiles is a nationally scalable best-practice model for strengthening the club management talent pipeline and advocating for careers in the profession. Produced annually for the past 12 years by the UMass CMAA Student Chapter and Faculty Advisor, the publication leverages streamlined data collection and enhanced production to deliver a polished, high-impact student showcase to more than 500 private clubs nationwide. The 2025–2026 edition integrates current student profiles, alumni mentor networks, “UMass CMAA in the News,” aligning directly with CMAA’s 2026 focus on “workforce development, visibility, and engagement.”  The booklet is now 38 pages, builds on each year and now contains 455 students, 51 role model associates and 13 articles the student chapter news.  Available in digital and print formats. This model “plants the seeds” for sustained growth, increased demand, & proven placement outcomes demonstrate how intentional design, consistent production enhancement, & industry-focused storytelling can elevate advocacy & advance the future leadership of club management students & managers. Plant – Nuture – Grow – Harvest…!!!

Implementation

This booklet is distributed each year at the HTM Career Day in February and the Isenberg Career Day in September, and at the CMAA World Conference each Spring.  It has been become popular that club managers and career placement offices request each for distribution.  Managers request it to find students from near their club location for recruitment and students often have multiple offers for seasonal jobs, internships and entry level full-time positions.  Club managers also use it to look for mid-level managers through the alumni portion of the publication.