Outlook August 7 2020


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August 7, 2020

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Explore Recruitment, Retention, & Experience at the Upcoming Membership & Marketing Summit
Membership Marketing Summit 2020Do you need to target member recruitment and retention, expand your club's branding, or improve your club's website relevance and design? Get insight, best practices, and real-life examples at the upcoming Membership & Marketing Summit on Tuesday, August 25, presented in partnership with Creative Golf Marketing. 

This one-day, virtual experience is designed to have an immediate impact on how professionals design and execute the membership experience. Attendees will receive insight, best practices, and real-life examples and storytelling to apply at their own clubs. 

Access the full schedule, registration information, and more. Registration closes Friday, August 21

Learn more and register today

Access Recent Webinar Recordings on CMAA University
CMAA University logo - 100wOver the past few months, CMAA has presented many webinars on a variety of topics, aimed at supporting club management professionals through these challenging times. The recordings of the webinars along with the PDFs of the corresponding PowerPoint presentations can be found on CMAA University

Once you sign in, click on the CMAA Member Education carousel and then the COVID-19 Resources tab. Once in this section, information is divided into content areas. There is a section for the most recent webinar recordings, but you can also find the recordings in their appropriate content area. If you have any difficulties signing in to CMAA University or if you have any questions about CMAA University in general, please contact the Professional Development department


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Estis and Wasserman to Keynote 2020 Virtual LLC 
Join us for the 2020 Virtual Leadership/Legislative Conference, September 9-10, and get ready for a new experience, with no travel required. You will find the same refreshing content designed specifically for CMAA leaders – past, present, and future. This event will keep you current and pivoting like the challenges of 2020 demand. 

Hear from a full slate of experts, including: 

• Leadership Keynote and Business Performance Expert Ryan Estis understands the challenges business leaders and top performers face, because he’s been in their shoes. He spent 15 years helping companies connect with employees and customers as an ad agency executive, building a client roster of category leading brands. Nine years ago, he decided to put that experience into practice and launch is own research and learning organization. Ryan is afforded an inside look at what the world’s best companies do differently, and he shares that insight by helping clients initiate change, improve performance, and deliver growth. 

• Legislative Keynote and Political Analyst David Wasserman is the US House editor and quantitative election analyst for the non-partisan Cook Political Report. Founded in 1984, The Cook Political Report provides analyses of presidential, Senate, House, and gubernatorial races. The New York Times called the Cook Political Report “a newsletter that both parties regard as authoritative.” Wasserman analyzes the current political environment in lively and entertaining presentations that he can tailor to his audiences’ specific interests or locales. His data-driven forecasting looks at both national and local trends, the relationship between consumer brand loyalty and voting, and what the future holds for American elections.

Access the full agenda, registration, information, and more

Heads Up: 2021 CMAA National Membership Renewals Are on the Way
You should receive your first 2021 membership renewal notice in the mail very soon. Payment is due no later than October 31, 2020. Please consider an early payment to avoid additional notices and/or any late fees that may be assessed.

Please be sure to verify your personal, club, and chapter information. You can make any necessary changes by logging into your profile and updating your information. 

Save time and renew online with your credit by logging into your online profile and going to “My Invoices.” We are looking forward to another incredible year!

Students: Sign Up for August Zoom Calls with Managers
This month, we have two opportunities for students to network and learn from our CMAA managers. Please visit the on Connect for more information. If you’re interested in attending either of these calls, please email Christina Krueger to sign up. 

Tuesday, August 10 at 1:00 p.m. EDT – “The 7Ps” with Dominique Gray, CCM
Tuesday, August 25 1:00 p.m. EDT – “City Clubs and How They’re Different from Others” with John Samayoa, CCM

Women in Club Management Coaching Session with Shelley MacDougall
Last month was our first coaching session on Zoom with our Women in Club Management community! It was such an inspiring call with a group of truly inspiring women. Please join us this month for our August call with Shelley MacDougall on Wednesday, August 19 at 1:00 p.m. EDT. Please visit the Women in Club Management community on Connect for more information.

Apply Today for the Sally Burns Rambo Scholarship
Sally Rambo headshotAs a mentor and role model,  Sally Burns Rambo, CCM was a pioneer who paved the way for the success of countless club industry leaders. To honor the legacy that she created, this scholarship provides financial support to female club managers interested in furthering their professional development.

Since 2013, The Club Foundation has awarded 46 women in club management with this prestigious scholarship that supports tuition cost to attend one of the CMAA Business Management Institute (BMI) courses or the Certification Review Course, as well as up to $1,000 in travel expenses.

Scholarship awards are granted based on recommendations made by The Club Foundation Allocation Committee and approved by The Club Foundation Board of Governors.

Eligible applicants are women currently working in the club industry, a current member of CMAA, and have been a Professional members of CMAA for a minimum of 3 years.

For more information, visit The Club Foundation’s website or apply here.


Did You Know? Join CMAA’s August Book Club and Read Brené Brown’s “Dare to Lead”
The August book pick is in! Brené Brown’s popular book “Dare to Lead” is on the docket. Visit the CMAA Book Club community on CMAA Connect to join the discussion. A Zoom Book Club meeting will be held on Thursday, September 3 at 2:00 p.m.


  Icon - Featured Discussion   Featured Connect DiscussionGreen Speeds
 Icon - Featured Job 2     Featured MOL Job:  General Manager in TX 
Featured MMCO Job:  Beverage Manager in FL 

Job Boards:

 Management Openings List (Member login required)
     Mid-Management Career Opportunities List 
    Entry-Level Opportunities



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Listen to Let’s Talk Club Management Ep. 35: Beyond the Classroom
CMAA - Let's Talk PodcastIn this episode designed specifically for our CMAA Student Members, we talk learning beyond the classroom and how students can take advantage of all that the club industry offers for personal growth including internships, mentorship, and leadership opportunities. Student Chapter Alumni Caroline Hollatz, a 2018 graduate of Ohio University with a Bachelor of Science Degree in Restaurant, Hotel, and Tourism Management, who served as her Chapter’s President, and now works as the Student Liaison with the Ohio Valley Chapter, shares her passion. Our special correspondent for this episode is the charming and bubbly, Christina Krueger, Manager of Member Communities & Student Development. 

You can find Let’s Talk Club Management on CMAA’s Back of the House Blog, Soundcloud, and Apple Podcasts.


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What the Next Stimulus Package Might Include 
On Monday, July 27, the Senate leadership unveiled their proposal for the fourth stimulus package, the Health, Economic Assistance, Liability Protection, and Schools (HEALS) Act. With the August recess looming and the expiration of many provisions of the other COVID-19-related stimulus packages, there is an urgency to pass this round of stimulus legislation. Provisions of interest to the club industry include an expansion of the Employer Retention Tax Credit; a new tax credit for PPE, workplace modifications, and related technology expenses; and liability protections for businesses. 

Read the latest in the Legislative Report.

Monarchs in the Rough Program Creates 1,000-Plus Acres of New Habitat for Monarch Butterflies on Golf Courses
Golf courses have surpassed the initial goal for butterfly and other pollinator protection as Audubon International’s Monarchs in the Rough program. Audubon International leads a unique partnership to demonstrate golf’s commitment to environmental protection and sustainable management. Through Audubon International’s popular initiative, more than 700 golf properties have committed 1,020 acres to creating new plantings of the milkweed plants these butterflies need to survive. Learn more

ClubsHELP Launches 100-Hole Challenge
It’s a fund raiser, it’s a marathon, it’s a way to give back to local communities – all through the sport of golf.  The 2020 ClubsHELP 100-Hole Challenge was announced this week as a vehicle to raise funds for local charities nationwide.

“With so many charity golf events being canceled this year due to social distancing and non-member play voiding large tournaments, we needed to create an event that adheres to social distancing protocols,” said Michael McCarthy, CEO of Addison Reserve Country Club and Chairman of the ClubsHELP 100-Hole Challenge.  “Members and corporate sponsors can support players who are responsibly playing in these events.”

The main benefit of the 2020 ClubsHELP 100-Hole Challenge is that clubs across the country can pledge support for favored local charities. Learn more about the event at www.clubshelp.org/100holes.


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Aug 25   Membership & Marketing Summit
Sep 1   Sally Burns Rambo Scholarship Application Due to The Club Foundation
Sep 9-10   Leadership/Legislative Conference
Sep 22-23   Communications Summit 
Oct 19-20   Mid-Management Conference 
Nov 9   CCM Exam: Local Proctored
* Webinars begin at 2:00 p.m. Eastern Standard Time, unless otherwise noted
* Webinar registration opens approximately seven days prior to event 
* Additional webinars will be posted as they are scheduled