2027 Club Business Expo

Exhibiting at the Club Business Expo connects you with club management professionals. It is a prime opportunity to generate leads, as more than 60 percent of attendees make direct purchases from exhibitors.

Here is why you should consider securing a booth:

• Connect with Decision Makers: Skip the gatekeepers and get face-to-face with the executives who hold the purchasing power.
• Showcase Innovations: Utilize specialized platforms like the New Product Showcase to launch new concepts and physically display your offerings.
• Networking Events: Engage with attendees outside of formal meetings during dedicated floor times like the CMAA Happy Hour to build and solidify long-term client relationships.

The booth space fee is $27 per sq. ft. + $200 per corner (if applicable).  All booth décor (carpeting/flooring, tables, chairs, electrical, internet, wi-fi, etc.) is the responsibility of the exhibiting company. EX. 10x10 aisle/inline = $2,700

• Exhibitor Terms & Conditions
• CMAA Suitcasing & Outboarding Policy
• Exhibitor Bill of Rights
• Fire & Safety Regulations

Move-In
Sunday, February 7: 8:00 a.m. – 5:00 p.m.
Monday, February 8: 8:00 a.m. – 5:00 p.m.

Show Open
Tuesday, February 9: 9:30 a.m. – 3:00 p.m.
Tuesday Happy Hour on the trade show floor: 4:30 p.m. – 6:00 p.m. (requires badge)
Wednesday, February 10: 9:30 a.m. – 1:30 p.m.

Move-Out
Wednesday, February 10: 2:00– 10:00 p.m.

See the exhibitors who participated in prior Club Business Expos:

• 2026 Exhibitor List
• 2025 Exhibitor List
• 2024 Exhibitor List

• Promote your brand through CMAA’s bimonthly magazine, Club Management, and our digital newsletter, Club Management Weekly, reaching 10,000 members, subscribers, and industry contacts. For details, please review the 2027 Media Kit (coming soon!) or contact  Heather McKean.
• CMAA offers a range of sponsorship opportunities designed to increase visibility and engagement with our members, with options to fit all budgets and marketing goals. For more information about sponsorship or Partnership opportunities, please contact Kimberly Campuzano, Vice President, Business Development.

This is provided to assist in your planning as you prepare for the 2027 Club Business Expo. Please be sure to print a copy for your records as you complete each item.

Exhibitor Checklist

Access the kit

This show includes a marshalling yard, an off-site parking lot where delivery trucks and freight carriers check in and wait before driving to a convention center show loading dock.

Access Marshalling Yard Directions and Instructions

Coming soon

Available November 2026

On-site team members MUST be registered to access PASSKEY ^TM (see hotel accommodations), Attendee Hub event App, and to assign LeadCapture licenses.

Available November 2026

CMAA has negotiated special rates at hotels near McCormick Place. CMAA’s only authorized booking partner for the 2027 World Conference is Passkey^TM. The best way to book your hotel accommodation is through Passkey.

You must first register your on-site team.  Each registrant will receive a registration confirmation that contains a link to Passkey and provides hotel options, rates, and details. We recommend booking your reservation immediately for the best availability and selection.

Download as a Powerpoint

Download as a PDF

• 10x10 booth layouts
• 10x20 booth layouts

Move-In
Sunday, February 7: 8:00 a.m. – 5:00 p.m.
Monday, February 8: 8:00 a.m. – 5:00 p.m.

Show Open
Tuesday, February 9: 9:30 a.m. – 3:00 p.m.
Tuesday Happy Hour on the trade show floor: 4:30 p.m. – 6:00 p.m. (requires badge)
Wednesday, February 10: 9:30 a.m. – 1:30 p.m.

Move-Out
Wednesday, February 10: 2:00– 10:00 p.m.

• McCormick Place Chicago Catering Menu
• Sampling Authorization Request for Non-Food Shows

CMAA mandates that all exhibiting companies must carry appropriate insurance at their own expense. The exhibiting companies must provide a copy of their policy to CMAA no later than 30 days prior to the Expo.

Each exhibiting company must name Club Management Association of America (CMAA), 1733 King Street, Alexandria, VA 22314 and McCormick Place, 2301 S. Dr. Martin Luther King Jr. Drive, Chicago, IL 60616 as additionally insured and carry a minimum of $1,000,000 general liability.

For additional information, please review the Terms and Conditions.

The companies below also offer insurance products/services for those who do not carry the required insurance. Please note: CMAA does not recommend or endorse these companies:

• Rainprotection Insurance
• Exhibitor Insurance