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Director

Richard L. LaRocca, CCM, CCE

Richard L. LaRocca, CCM (Certified Club Manager), CCE (Certified Chief Executive), General Manager/Chief Operating Officer of Beechmont Country Club in Cleveland, OH, was re-elected to the Club Management Association of America (CMAA) Board of Directors at its World Conference and Club Business Expo, held virtually this year. He first joined the Board in 2018 and has been re-elected to a three-year term.

LaRocca has been serving as the General Manager/Chief Operating Officer of Beechmont Country Club since 2019. Prior to that appointment, he served as the General Manager/Chief Operating Officer of The Country Club of Orlando from 2013to 2019, The Kirtland Country Club in Willoughby, OH, from 2003 to 2013, and the General Manager/Assistant Secretary of Allegheny Country Club in Seweckley, PA, from 1990 to 2003.

LaRocca first joined CMAA in 1986. He earned his CCM designation in 1997 and achieved his CCE designation in 2008. In 2017, LaRocca had the distinction of being named Club Executive of the Year.

He has served on many national committees including the Long-Range Planning, Professional Development, Technology, and National Conference Committees. In 2022, he will lead the Corporate Relations Committee and the Diversity and Equity in Leadership Task Force.

On the chapter level, LaRocca has been active in multiple CMAA Chapters including Pittsburgh, Florida, and Greater Cleveland.

As a CMAA Board member, LaRocca will continue to work with members, allied associations, and partners to further the profession of club management.

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