Making it Personal—Not a Template

Entry Details

We don't do what everyone else does. We create a personalized experience rather than relying on a generic templates. We ask: Who are you? Help us learn more about you, our new member, so that we can help you get the most from the chapter.

Implementation

Through the launch of our new volunteer Membership Ambassador role, we have strengthened the new-member experience by providing personal guidance from the very beginning. Our ambassador, a member of our membership committee, helps new members navigate the offerings of the Ga Chapter, understand what to expect, and feel confident attending their first chapter event. Rather than relying on a standard template, we make sure each message is personalized with a touch through email, text, or phone call, ensuring every new member feels seen, welcomed, and supported. The message is simple but impactful: when you arrive, someone will be there waiting for you. This approach has resulted in repeated expressions of gratitude, with comments such as “Thank you for including me,” and has created a positive ripple effect of members welcoming and supporting one another.