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Idea Fair

Tournaments

Description

We have personalized and themed every aspect of our Major Events. Highlighted today is our Men’s Member Guest which is themed on NFL’s Conference Championship weekend. Having such attention to detail and using themes has increased our member participation and enhanced member/guest experiences while at our facility. The popularity of our events has grown and we have set a standard that we always strive to beat each year.

Implementation

We started theming all events many years ago and have found creative ways to increase brand exposure through personalization. Our 9, Wine & Dine’s have changing themes based upon the time of year and have grown over 500% within the last 10 years. We have had very positive feedback from our club members who encourage other members to participate. Our specialty themed events is a major reason why we have seen such a large increase in tournament numbers.

About the author

Rick Dente

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