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November 1-3, 2026

Membership & Marketing Symposium

Set yourself up for success with education designed to tackle your club’s most pressing membership and marketing challenges. The three-day Membership and Marketing Symposium will feature sessions addressing:

  • Building an engaging member experience;
  • Maximizing potential member recruitment and the sales process;
  • Managing your club’s waitlist and expectations; and
  • Breaking through the stereotypes of shifting demographics.

Designed to have an immediate impact on how professionals design and execute the membership experience, attendees will gain insight, best practices, and real-life examples to apply at their own clubs.

Attendees will visit several iconic clubs in the Washington, DC, area, including Columbia Country Club, Cosmos Club, the Metropolitan Club, and the Sulgrave Club.

Build industry connections with your Membership & Marketing peers, share your experiences, and learn from industry experts, November 1-3, in the Nation’s Capital!

Jonas Club Software

Presented in Partnership with Jonas Club Software

Register

CMAA Member/Communications Community Subscriber* Registration: $1,150
Non-Member Registration: $1,500

*The Communications Community is an exclusive CMAA hub for communications professionals to connect, share, and engage with one another.

Attendance at all sessions qualifies for 11 Club Management Institute (CMI) credits.
Learn more about CMAA certification and understanding your credits.

Schedule

*All programming subject to change.

Programming begins with a Welcome Reception at 5:00 p.m. on November 1. November 2 and 3 will feature a full day of programming and networking event. Attendees should plan to depart on Wednesday, November 4.

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