General Registration Opens for the CMAA 2027 World Conference & Club Business Expo

A Celebration 100 Years in the Making

Alexandria, VA—The Club Management Association of America (CMAA) will celebrate a century of professionalism, education, leadership, and community and set the stage for the next 100 years at the 2027 World Conference & Club Business Expo, February 7-11,  in Chicago, IL. As CMAA marks its centennial, this historic gathering honors the curiosity, determination, innovation, resilience, and spirit of service that have defined the club management profession and will continue to carry it forward.

CMAA’s story began at the Hotel Sherman in Chicago, IL, on January 24-27, 1927, when 100 club managers gathered to define a profession and establish a national association. The attendees solidified the organization’s purpose and direction, drafted bylaws, elected officers, and set the annual dues.

Club management professionals from around the globe are invited to be part of five days of community building, education, and memorable events—crafted to celebrate CMAA’s legacy and inspire the future of club management.

Education has been the cornerstone of CMAA’s Conferences since the beginning. The 2027 agenda builds on that tradition with content curated to address today’s challenges and individual pathways tailored for professionals at every career stage. Together, these offerings address the full range of competencies essential to success in club management. Attendees can choose from 63 concurrent education sessions, six supersized general education sessions, and optional Pre- and At-Conference Workshops.

Featured speakers include notable experts:

• Founder, Union Square Hospitality Group and Shake Shack, Danny Meyer, Opening Business Session, February 8
• Organizational Psychologist, The Wharton School of Business; Bestselling Author; Host: Re:Thinking, a TED Original Podcast, Adam Grant, General Education Session, February 8
• MLB Player for the Philadelphia Phillies, Kyle Schwarber, General Education Session, February 7
• Workplace Performance Expert Henna Pryor, CSP, Awards Breakfast, February 9
• Vanderbilt Professor and Best-selling Author, Arthur C. Brooks, Closing Business Session, February 11

As CMAA celebrates its Centennial, the Club Business Expo marks a milestone of its own: 50 years of bringing together the leaders, innovators, and partners who shape the club industry. On February 9-10, more than 270 industry-leading companies will showcase their premier products and services to attendees, continuing a tradition of connection and innovation that helps move the profession forward. The celebration continues at the after-hours Birthday Bash on Tuesday, February 9, where attendees will toast five decades of Expo excellence and the CMAA community.

Beyond professional development, the World Conference will feature several opportunities to celebrate and connect. The week begins on Sunday, February 7 with the Networking Event: A Night at the Field Museum. This Centennial event promises a memorable blend of history, discovery, conversation, and celebration—and a few Chicagoland surprises!

Raise a glass to 100 years of club leadership, hospitality, and community at CMAA’s Centennial Celebration Gala on February 10. This once-in-a-century celebration will bring members, friends, and guests together for an unforgettable evening of connection, entertainment, and exceptional dining, and a few well-deserved toasts to the people who have shaped our profession. After the Gala, attendees will squeeze in a little more fun at the Afterglow, one more chance to connect and celebrate with CMAA friends and colleagues.

Early registration ends December 10.

For more information including the full schedule, visit the conference section.