CMAA Summits

CMAA’s Summits are one- to three-day programs that focus on one specific competency area, such as Club Governance, Marketing & Communications, and Capital Improvements. Designed for one or more club team member(s) or Board members, Summits provide an in-depth professional development experience on related subject matter for the betterment of the club industry.

Club Leadership Summit

Club Leadership Summits

September 9, 2021
November 16, 2021

These one-day summits are designed to bring together a club's General Manager/CEO and the Club President or a Board Member for cooperative education on club leadership and governance.

The 2021 virtual cost is $75 for the GM/CEO and one Board Member. Additional Board Members are $35.

Manager Attendees can earn 5 CMI Credits.

The programs below were held previously and may be repeated, though they have not yet been scheduled.
Chef Summit

Chef Summit

September 21–23, 2021
Louisville, KY
Chef Summit

The inaugural CMAA Chef Summit is designed specifically for club chefs to advance and develop their club leadership, finance, and governance acumen. Let’s learn, taste, and toast together!

Presented in partnership with Club Procure with additional support provided by Sysco, ChefWorks, and Smithfield

Communications Summit

Communications Summit

August 8–11, 2021
Minneapolis, MN
Communications Summit

The Communications Summit is geared toward those who directly manage or oversee the communications and marketing efforts at the club, or simply are looking to learn more about this very important and constantly changing aspect of club operations. Learn more effective strategies and tactics to communicate with your members and the greater club community, while visiting iconic clubs. Sessions feature hands-on opportunities to share and learn from fellow communications practitioners and industry experts.

Lumina Spark
Lumina Spark Summit

Lumina Spark provides highly interactive and fun experiences in which learners explore who they are, using an individualized psychometric profile tool called a Lumina Portrait. It provides a colorful framework for better self-understanding and helps people identify how to improve their working relationships with others. By applying the Lumina Spark model, learners can unlock many benefits. This summit includes a personality assessment which participants will complete prior to the event. The summit is limited to 55 attendees to allow for interactive, engagement tactics.

Capital Improvements Summit
Capital Improvements Summit

This program focuses on construction management in clubs and the competencies a club management professional needs to complete a successful project, renovation, or deconstruction. Topics will be diverse and extensive and cover every aspect from start to finish of a major project.

Outbound Marketing Summit
Outbound Marketing Summit

The next Membership & Marketing Summit will address some of the most pressing issues in outbound marketing that club management professionals are facing including social media; club culture; and automated email marketing. Designed to have an immediate impact on how professionals design and execute outbound marketing, attendees will receive insight, best practices, and real-life examples to apply at their own clubs.

Presented in Partnership with Creative Golf Marketing, a CMAA Education Partner

Membership Marketing Summit
Membership & Marketing Summit

2020's sold-out, inaugural Membership & Marketing Summit addressed some of the most pressing issues club management professionals are facing including member recruitment and retention; membership engagement and experience; branding; family life-cycle development and implementation; and club website relevance and design. Watch this space for future programming.