June 2, 2023
I Wish My Board Knew…
Add a new perspective for your club’s elected leader(s) with CMAA’s Club Leadership Summits. These one-day Summits bring together club management professionals and their club’s President Elect/President or Chairman of the Board for cooperative education and engagement on club governance best practices and trends. The upcoming virtual Board education opportunity will be held on June 26 via virtual presentation.
Prepare your club’s elected leadership for success with focused information on relevant strategic topics, including:
- Governance—evaluating organizational health; leading club best practices; board roles and responsibilities; engaging board and committee orientations; and board self-evaluation and efficacy.
- Finance—understanding the link between strategic governance and understanding the financial model of clubs; and how the application of the financial model can improve governance.
- Club Trends—engaging multi-generations of members; club trends in the post-COVID world; and using a strategic model in constantly-changing conditions.
- New This Year! Club Legislation—learn about the political climate and the impact on clubs with the President and CEO of the National Club Association, Joe Trauger.
These highly rated Summits are presented in partnership with KOPPLIN KUEBLER & WALLACE, a CMAA Business Partner.
Registration Is Now Open for the 2023 Chef Summit
The CMAA Chef Summit is designed specifically for club chefs to boost their business acumen in the areas of executive presence and leadership, team and culture building, finance, and governance. Hear from professional and industry experts and share and connect with fellow chefs from around the country on emerging trends in roundtables and panel discussions. Learn, grow, and taste together, October 8-10, in Scottsdale, AZ, an amazing desert oasis and year-round luxury destination.
Attendees will visit Desert Mountain, an award-winning club that has provided its members with one of the world’s finest year-round golf and lifestyle experiences for more than three decades. The Club’s master plan was conceptualized by Taliesin Associated Architects, a firm founded by the legendary Frank Lloyd Wright, and designed to subtly harmonize with the magnificent natural landscape that surrounds the illustrious 8,300-acre property.
This in-demand Summit is presented in partnership with Club Procure.
This event is limited to the first 100 attendees so do not delay!
Membership and Member Benefits
Host the 100th Episode of Let’s Talk Club Management
Want to host the Let's Talk Club Management podcast?! Help us celebrate our 100th episode—tell us why your club ought to be highlighted or share a story you think needs telling. Co-hosts Kyle Jennings, manager, Communications, and Melissa Low, CAE, senior director, Communications and Advocacy will visit the winner’s club to record this milestone episode and your team and club will be showcased to our listeners.
Apply for the Sally Burns Rambo Scholarship—Due September 1
Sally Burns Rambo, CCM, was a pioneer who paved the way for the success of countless club industry leaders. To honor her memory and the legacy that she created, the Sally Burns Rambo Scholarship provides financial support to female club managers interested in furthering their professional development.
As with all Foundation scholarships, this award is a competitive application process and scholarships are awarded based on application merit and fund availability. For awardees, The Foundation covers the cost of tuition for one BMI course or the Certification Review Course and up to $1,000 in travel expenses associated with attendance. Each application is reviewed and ranked by the Club Foundation Allocation Committee and approved by the Board of Governors. To access the application, visit the website—the application deadline is September 1.
Do you have questions? Please email or call us directly at 703-299-4284.
CMAA Membership Cards Honored at Golf Events
Don’t forget that your CMAA membership card is honored by our industry partners. Professional, Retired, and Honorary members are granted access to USGA, PGA TOUR, and LPGA events (The Masters and Ryder Cup excluded). Simply present your CMAA digital ID card at the will call tent on the day of the event and receive a grounds pass for the day. Please contact Erica Benjamin with any questions.
Donations to The Club Foundation
Each year, approximately one-third of CMAA members donate to support The Club Foundation. The generosity of our donors is tied to a powerful notion, the idea that we have a purpose that goes beyond self to the growth and development of others in our industry, and the industry itself.
Each year, approximately 70 percent of current and past scholarship recipients donate to The Club Foundation, and their donations speak loudly about the importance of the scholarships awarded and the mission of The Club Foundation.
We are so grateful to each one of you who donates every year, and in some cases, every month. Recurring donations are a smart way to budget your charitable giving. Smaller amounts more frequently along with a commitment to automatic withdrawals help to provide financial stability to scholarship and grant programs—and can make a big difference! Consider setting up an automatic donation and making a big difference in the success of others.
Did You Know? Your Club Can Find Entry-Level Personnel with ClubCareers
CMAA has heard from members that there is always a need to fill hourly, entry-level jobs at clubs. To help with that CMAA has a job board to list all jobs that are considered entry-level, hourly wage jobs. The jobs are grouped by state to make it easier for the potential applicants to find these employment opportunities.
Please take some time to share with your team that this board is open, free to use, add as few or as many jobs as you like, and CMAA will be advertising this opportunity through multiple social media outlets to "get the word out."
Log in and post a job. Be sure to select Entry-Level in Step 3 on the job form.
Register Now for the CMAA Club Wellness Summit
We are thrilled to open registration for CMAA’s 2023 Club Wellness Summit in Alexandria, VA, July 15-17. This is the first annual summit for the Club Wellness Community, and will feature four education sessions, networking opportunities, a local club tour, and several wellness activities!
This year, we are excited to hold this event in Old Town Alexandria, just down the road from CMAA Headquarters, at The Hilton Hotel. You’ll enjoy the beauty of this nationally designated historic district on the Potomac River waterfront, as well as its proximity to Washington, DC.
Attendance at all sessions and the vendor showcase qualifies for 8 Club Management Institute (CMI) credits and 2 Association Activity (AA) credits.
June 9: Final Deadline to Participate in the Club Employee Demographic Assessment
Your club is invited to participate in the Club Employee Demographic Assessment. This research survey presented with support from CMAA and The Club Foundation, will provide a baseline and snapshot of the demographics across the club industry. This three-year project will enable your club to benchmark your changing demographics over time.
Diversity of demographics in the workplace means employing people of different ages, genders, ethnicities, sexual orientations, cultural backgrounds, and education levels. This survey provides an awareness of where your club is demographics-wise and gives the freedom to move forward with investments for the future. Only your club will be able to view the scores for each section of the survey while the overall output will focus on the aggregate of all participants. Review the sample report.
Your club's participation and information are confidential. Please submit one response per club by June 9. If your club has already participated, we appreciate your support of this initiative. You will gain insight into your team’s diversity and assist in formulating your own DEI strategy and tactics. Your club's participation in this assessment will provide data to help CMAA build education and resources to help clubs recruit and retain diverse talent, making it attractive for everyone to choose to work in clubs. Thank you in advance for your club's participation in this important initiative!
Music Matters to Your Members and Guests
A recent study by BMI (Broadcast Music, Inc.) and NRG (National Research Group) confirms that music positively impacts the way consumers interact with local eating and drinking establishments. According to the findings, bars and restaurants that feature live music have customers who eat, drink, and spend more when listening to music they enjoy, resulting in higher revenues.
Out of the 1,000 nationally represented US consumers1 surveyed across age demographics 21+, atmosphere and music are a big part of what keeps them returning to the establishments that they frequent. When taking a closer look at the data, specifically the responses of Millennials, music is the second most important feature they consider when selecting a bar or restaurant. In fact, it’s something they actively seek with more than half of respondents reporting that they often check the establishment’s website to see if they have live music before choosing where to go.
Music not only drives consumer traffic, but it also has the potential to increase revenue. The survey found that nearly 80 percent would stay longer if good music was playing, with close to 60 percent stating that they would buy more food and drinks to continue listening to music that they enjoy. That stat is even higher for Millennials at 70 percent.
Other findings show that music makes memories, and it has the potential to make or break the consumer experience. Eighty-six percent of all those surveyed said that good music at a bar or restaurant creates a more memorable experience, with 89 percent of Millennials agreeing. Across the board, the younger generations show that music is an important part of the dining experience, with 84 percent of Gen Z and Millennials noting they are more likely to stay at a bar or restaurant with good music. If the music isn’t right, however, one out of two patrons said they would leave an establishment.
BMI offers a benefit program that provides substantial discounts to CMAA members on music licensing costs. A five percent membership discount, when coupled with a five percent online payment discount, will allow clubs to save 10 percent on the cost of their BMI music license. BMI customer service representatives are available at 800-925-8451 or visit bmi.com.
1 A quantitative online survey among 1,000 nationally representative people age 21+ who regularly visit EDEs (at least 3x per month). To represent the B2B perspective, NRG conducted six in-depth-interviews with owners, operators, and managers of bars and restaurants.
How Intelligent is AI Today?
There is a great deal of excitement (and hype) about AI today because of things like ChatGPT. It has captured the imagination of almost everyone including many with big platforms and opinions to match, but it is important to get perspective on exactly how intelligent AI actually is these days, and how long it might take for it to be as intelligent as a real human. The answer might surprise you. Learn more from Pulsar Security, cyber security experts and CMAA Education Partner.
Trends and News
GCSAA Enhances BMP Planning Guide to Streamline Facility Manual Creation
The Golf Course Superintendents Association of America (GCSAA) has recently streamlined a process to enable golf course superintendents to efficiently create a facility best management practices (BMP) manual.
The creation of facility BMP manuals is part of GCSAA’s BMP Initiative, which began in 2017. By the end of 2020, state BMP guidelines had been established in all 50 states. These state guidelines provide the blueprint for facility manuals and cover key areas such as water management, integrated pest management and pollinator protection. Enhancements center around a new and efficient approach where GCSAA members log into the GCSAA Facility BMP Planning Guide to receive a facility BMP modeled from their state guidelines. Superintendents can then thoroughly customize the facility BMP to fit the needs and circumstances for their own unique facility.