May 19, 2023
Get the Latest Club Governance Best Practices Without Leaving Your Club
Enhance your partnership with your club’s elected leader(s) with CMAA’s Club Leadership Summits. These one-day Summits bring together club management professionals and their club’s President Elect/President or Chairman of the Board for cooperative education and engagement on club governance best practices and trends. The upcoming virtual Summit will be held on June 26 via virtual presentation.
Prepare your club’s elected leadership for success with focused information on relevant strategic topics, including:
- Governance—evaluating organizational health; leading club best practices; board roles and responsibilities; engaging board and committee orientations; and board self-evaluation and efficacy.
- Finance—understanding the link between strategic governance and understanding the financial model of clubs; and how the application of the financial model can improve governance.
- Club Trends—engaging multi-generations of members; club trends in the post-COVID world; and using a strategic model in constantly-changing conditions.
- New This Year! Club Legislation—learn about the political climate and the impact on clubs with the President and CEO of the National Club Association, Joe Trauger
These highly rated Summits are presented in partnership with KOPPLIN KUEBLER & WALLACE, a CMAA Business Partner.
Submit a Proposal for the 2024 World Conference and Club Business Expo
Held annually, the World Conference and Club Business Expo is the centerpiece of CMAA's extensive professional development program with approximately 2,500 professionals and hospitality students from around the world in attendance.
CMAA is accepting proposals to present at our 2024 World Conference scheduled for March 4-8, 2024, at the Mandalay Bay Resort in Las Vegas, NV.
All proposals to present a program are due no later than Wednesday, May 31. We will review all submitted proposals and all who submit a proposal will be notified of the status of their proposal in July.
Proposal Submission Considerations
- We are looking for sessions that are engaging for club management professionals and/or hospitality students. This form may be used for submitting proposals for both club management professionals and hospitality student sessions.
- Our membership expects new and innovative delivery methods from the Conference presenters. Proposals that incorporate these concepts have a distinct advantage over those that do not.
- There are two different session formats available for the 2024 Conference, either a 90- or 60-minute session.
- You will receive a confirmation email that the file was submitted successfully.
Membership and Member Benefits
Get a Sneak Peek of the 2024 World Conference with President & CEO Jeff Morgan
Go behind the scenes of the 2024 Conference Committee's recent site visit to the entertainment capital of the world, Las Vegas! And don't miss the special appearance by Chairman Michael Seabrook, CCM, CCE! Watch now in the latest vlog from President & CEO Jeff Morgan, FASAE, CAE.
Call to Serve: CMAA Board of Directors
CMAA is currently receiving nominations for those interested in running for the National Board of Directors, 2024 term year start. Professional members (with at least 10 years of CMAA membership)—now is your chance to help lead the Association dedicated to furthering the club management profession.
The benefits are many:
- A role in advancing the club management profession.
- An opportunity to enhance the value of CMAA to the industry.
- A part in directing information about the challenges facing club management professionals.
- A chance to exchange ideas and perspectives with other volunteer leaders.
CMAA’s Nominating Committee has identified qualifications criteria as well as several desired attributes that are part of the selection process for new and incumbent Board members. Interested members should consult the website for specific information or contact Kim Pasquale with any questions. Board nominations are due no later than May 31, 2023. All required candidate documentation is due by June 30, 2023. Thank you.
Share the Spirit of CMAA
During his closing remarks at the 2023 World Conference and Club Business Expo, 2023 Chairman Michael Seabrook, CCM, CCE, introduced a movement to carry CMAA throughout his year as Chairman. To show the spirit of the CMAA community at large, he explained that each CMAA Chapter, Student Chapter, National Committee, applicable member and special interest group, BMI program, allied organization, etc. will have access to a CMAA logo beach ball for use in a year-long effort to highlight all we are, all we do, and our BIG reach across the globe!
So, the next time your Chapter gathers, or you’re attending a national event, participating in a student-related club tour, or showcasing a fun team event at your club, please take a picture with the CMAA logo beach ball (sent for starters to all Managing Directors) and send it to firstname.lastname@example.org. We will make sure your photos are included in an issue of Club Management magazine, on the CMAA website, in one of our digital newsletters, on social media, and quite possibly in next year’s World Conference slideshow!
The Chapter Transfer Process is Now Online
Have you recently moved to a new club within a new Chapter boundary and need to transfer Chapters? If so, we have some good news for you! The Chapter Transfer process is now all online! Simply fill out the online form and when you submit it, it will go to the correct Chapter and National contacts who will begin processing your transfer.
Did You Know? Student Scholarship Deadlines Approaching
Deadlines to submit for The Club Foundation’s two student-focused grants are fewer than two weeks away. Don’t miss these opportunities for funding your tuition or your Student Chapter!
The Joe Perdue Scholarship provides tuition dollars for undergraduate students. Individuals who are actively seeking a managerial career in the private club industry and are currently attending an accredited, four-year college or university hospitality undergraduate program may apply to receive tuition funds. Applicants must be currently enrolled, having completed at least one full academic year of study in hospitality. To qualify, the applicant must meet the enrollment and grade point average requirements, and show strong evidence that he/she is pursuing a managerial career in the private club industry. This scholarship covers $5,000 in tuition and fees expenses, paid directly to the awardee’s bursar account. For complete information about applying and eligibility, please access our online application instructions.
The Club Foundation also provides $500 travel grants through the Student Chapter Grant to student chapters to support attendance at the 2024 World Conference and Business Expo. This matching grant includes a straightforward application to include information about student chapter activities and budget. Apply now.
Don’t forget to add upcoming Scholarship Deadlines to your calendar for 2023.
It’s Not Too Late to Advocate for Our Industry
Annually, CMAA joins the leaders of the US golf industry’s most prominent allied associations for National Golf Day, in cooperation with the American Golf Industry Coalition (formerly We Are Golf). The 2023 event was held on Wednesday, May 10, and more than 275 industry professionals visited Capitol Hill in Washington, DC. Advocates met with members of Congress to highlight and discuss the industry’s valuable contributions to our nation's economy, environment, and local communities.
But our efforts to educate Congress are not over. Many CMAA members have already participated in our advocacy campaign, and we thank you! Our efforts continue throughout the month of May. Please take five minutes to make your voice heard on issues impacting our industry. CMAA members across the country are encouraged to support the event virtually by contacting their members of Congress using this Action Alert.
Your efforts will echo and expand the work of CMAA’s Advocacy Committee and Legislative Chairmen. Your voice is vital to our efforts to emphasize the immense value that clubs provide to their communities for decade after decade. Through your participation, we can reach every Member of Congress.
For more information, contact Melissa Low, CAE, Senior Director, Communications & Advocacy, at 703-739-9500.
Call for Club Wellness Community Volunteer Leaders
The Club Wellness Community, powered by CMAA, seeks volunteer leaders to serve on its Advisory Council. The Council supports the daily and strategic operations of the Community through leadership, engagement, education, and annual summit planning.
- Current Club Wellness Community Subscriber
- Have attended at least one national CMAA event (Club Spa & Fitness Association Conference, CMAA World Conference, etc.)
Applications are due by May 31, 2023. Appointees will be notified in early July 2023 and recognized at the 2023 Club Wellness Summit in Alexandria, VA, at which point their term will begin.
Trends and News
New Economic Impact Study Reflects Game’s Growth Across Multiple Sectors, Impact on US Charity, Sustainability and Its Increase in Accessibility With 1 in 7 Americans Participating in 2022
The American Golf Industry Coalition, which represents a partnership among golf’s leading organizations, has released a new national Economic Impact Study, which shows golf’s growth in popularity as a recreational activity with roughly 1 in 7 people participating and a $102 billion direct economic impact in 2022, an increase of 20 percent over its $84 billion direct impact in 2016.
The new Economic Impact Study, conducted by the National Golf Foundation, provides insight into the health of the industry, including:
- Golf’s complete economic portrait in the US, which totals $226 billion and reveals a significant ripple effect, with millions spurred to travel, make ancillary purchases, and buy and build homes connected to golf.
- The enabling of 1.65 million jobs (including more than 1 million directly tied to the industry).
- Golf as a vehicle for fundraising, with almost $4.6 billion raised in 2022, a 16 percent increase compared to 2016 ($3.9 billion) and close to one percent of all charitable giving in the US. More than 90 percent of golf-related fundraising was stimulated by events at local courses, with 4-out-of-5 facilities holding at least one event in 2022.
- How alternative forms of golf (like Topgolf) have made the game increasingly accessible to a larger, more diverse audience, helping to push golf’s overall participant base to 1 million (up from 32 million in 2016). In 2022, 48 percent of all golf participants (on- and off-course) were between the ages of 6 and 34, outsizing their share of the US 6+ population (41 percent).
- How the on-course participant profile continues to diversify, with new high marks in 2022 in the proportion of golfers who are female or people of color.
Beyond economics, golf is also a community asset, positively contributing to physical, mental, and social wellness. Recent research highlights the game’s role in helping people, 35- to 49-year-olds especially, recover from stress and recharge their mental battery. Surveys also indicate that 97 percent of US golf facilities organized at least one recreational program or initiative in 2022 to expand golf’s local reach and impact, in turn supporting the quality of life within their communities.