Pre-Conference Workshops offers full- and half-day immersive experiences on select club management topics, and six CMI Education Credits.

The Bicycle Chautauqua “Does” San Francisco: Riding, Reflecting, and Pursuing the CCM Mission

February 28, 2018 – March 2, 2018 
Gregg Patterson, The Reflective Experience


In this fast-paced day and age, club managers are hard pressed to find time for substantive, casual conversation with fellow club managers. These stressed out professionals need the Chautauqua Experience. Chautauquas were developed in the mid-nineteenth century as “mobile universities” that moved across America offering popular talks intended to bring insight and entertainment to rural areas. The Bicycle Chautauqua has updated the concept by creating a reflective opportunity for working professionals to escape from the trenches; to bond and connect with ideas and people; and to think deeply about club management in a physically stimulating, social setting.

Throughout the three days of bicycling will be three, two-hour debriefs focusing on issues raised during the day’s ride. Each debrief will be preceded and followed by hours of discussion during breaks, maintenance periods and dinner.

The Chautauqua will start at a hotel in Healdsburg in the Sonoma Valley wine country and will, using “hub and spokes tactics” (leaving from and returning to the same hotel each day), head into the Northern California countryside for three days of riding and reflecting. Each day’s ride will begin with a morning Upbrief and a review of the “Ponder Questions” for that afternoon’s debrief. During the rides, clubs and businesses of interest will be visited and hidden byways will be explored.

The evening before the first day of the ride will involve a picnic dinner at the hotel and a two-hour upbrief; the second night will feature dinner at an area restaurant; the third night will feature another in-hotel picnic/debrief experience; and the last day will finish by 12:00 noon so that managers can head back to San Francisco for the start of the World Conference.

If needed, bicycles can be rented at a pre-approved bicycle shop near the Chautauqua hotel. All dinners and accommodations will be paid for separately by each rider. The seminars and debriefs will be free. The ride is limited to 30 managers, and all riders must be registered through CMAA. The Chautauqua Experience will be worth a total of six credits toward the CCM.

Putting Strategy to Work in Private Clubs

 Friday, March 2, 2018 | 8:00 – 11:00 a.m.
Presented in partnership with Global Golf Advisors, a CMAA Business Partner


This three-hour workshop teaches managers how to put strategy to work in their clubs. The interactive program relies upon global community and project team techniques to analyze strategic issues, evaluate strategic options, and implement strategy in multiple club scenarios. Managers whose clubs face complex strategic challenges will benefit from the technical process being taught and the peer-originated problem-solving. All content will be current to 2018 market conditions.

Getting to Know the Carneros American Viticultural Area

Friday, March 2, 2018 | 7:00 a.m. – 10:30 p.m.
International Wine Society


The theme for the 2018 International Wine Society Workshop will be Getting to Know the Carneros AVA (American Viticultural Area). Carneros is the only appellation located at the crossroads of two major wine regions, the Napa and Sonoma Valleys. Influenced by the maritime breezes and fog from its southern border with the San Pablo Bay, Carneros produces the region’s finest Chardonnay, Pinot Noir, and sparkling wines. Carneros became an official AVA in 1983 – its unique characteristics based on climate and on its geographic features – the Pacific Ocean, the Coast Mountain Ranges and the San Francisco Bay – that affect the region's terroir and put a distinctive stamp on its grapes.

Vineyards were first planted is this area as early as the 1830s, with the first winery established here in the early 1870s. In a wine region that has drastically changed over the past 30 years, Carneros remains unassuming and authentically agriculturally based. Local growers and winemakers are farmers first, tending to this land just as the various farmers and growers in this region have done for generations. Carneros wineries offer a genuine wine country experience that is not found in other local areas, allowing visitors to enjoy the pure beauty of the area along with the world-class wines that are produced here. Sheep graze amongst the majestic rolling hills and vineyards and Carneros offers panoramic views from San Francisco to the Sonoma and Napa Valleys.

The workshop will take participants on a tour of several of the outstanding Carneros vineyards and meet with many of the preeminent producers in the area – including the famous Hyde and Durrell Vineyards. Departing by bus from San Francisco early in the morning, we are planning a stop for sparkling wines and light snack to begin a full day of wine production education, tours and of course – tastings! A tour, tasting and Luncheon will be included at the magnificent Ram’s Gate Winery with Winemaker Jeff Gaffner. Famed architect Howard Backen, who has helped create many of the most outstanding homes and wineries in Wine Country, designed Ram’s Gate. The award-winning architect’s sensitivity to the natural landscape has resulted in a modern interpretation of the weathered farmsteads of old Carneros. In addition to enjoying some of the best wines produced at Ram’s Gate, we will enjoy a sumptuous wine country barbecue lunch.

Following the group’s time at Ram’s Gate, participants will continue to enjoy touring the beautiful Carneros countryside while visiting with many of the best producers this AVA is famous for. A dinner with paired wines will follow at one of the area’s newest and most exciting wineries which recently had its debut. After what will be a very memorable day, we plan to return to the host hotel by 10:30 p.m.